Spreading peace in Rototom

Our peace architects Alejandra Barbé Sevilla and Agnija Kazuša, together with the Peace Coach Ana Blanco, took part in the 23rd edition of Rototom Sunsplash Festival, that involved 250.000 people from more than 80 countries.

The Rototom association was born in 1991. Since then, the entity has managed hundreds of concerts, built a culture centre, organized marches for peace, and created the biggest reggae festival in the world, the Rototom Sunsplash that celebrated its twentieth edition in 2013.

In addition to promoting music in its different forms, throughout Rototom’s history the festival has made a special effort to raise awareness about the values that enables a society to advance in the most just and equitable way possible. The promotion of peace, equality, human rights and social justice has always been key to the way of understanding the festival.

Over the years Rototom has developed all kinds of actions to demonstrate that where there is will, new efficient lines of communication can be created and the convergence of different cultures and peoples from around the world, beyond race, religion, borders or physical barriers and ideologies can be achieved. In this regard, Rototom’s efforts have been recognized by the United Nations Educational, Scientific and Cultural Organization (UNESCO) as an Exemplary Event for the decade 2001-1010 for their work promoting Culture of Peace and Nonviolence.

Alejandra, Agnija and Ana took part in the Non Profit area of the festival, where they had a stand in which they spend an entire week promoting World Peace Initiative and its different projects.


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